Kleppner's advertising procedure

Bibliografiske detaljer
Main Authors:	Russell, Thomas 1941- (Author), Verrill, Glenn (Author), Lane, W. Ronald 1940- (Author), Kleppner, Otto 1899-1982 (Author)
Format:	Bog
Sprog:	English
Udgivet:	Quezon City JMC Press ©1988.
Udgivelse:	Tenth edition.
Serier:	Prentice-Hall series in marketing
Fag:	Advertising.