Kleppner's advertising procedure

Kleppner's advertising procedure

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Bibliographic Details
Main Authors: Russell, Thomas 1941- (Author), Verrill, Glenn (Author), Lane, W. Ronald 1940- (Author), Kleppner, Otto 1899-1982 (Author)
Format: Book
Language:English
Published: Quezon City JMC Press ©1988.
Edition:Tenth edition.
Series:Prentice-Hall series in marketing
Subjects:
Advertising.