Kleppner's advertising procedure

Kleppner's advertising procedure

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Detalhes bibliográficos
Main Authors: Russell, Thomas 1941- (Author), Verrill, Glenn (Author), Lane, W. Ronald 1940- (Author), Kleppner, Otto 1899-1982 (Author)
Formato: Livro
Idioma:English
Publicado em: Quezon City JMC Press ©1988.
Edição:Tenth edition.
Colecção:Prentice-Hall series in marketing
Assuntos:
Advertising.