Advertising and communication management

Detaylı Bibliyografya
Yazar:	Ray, Michael L. (Yazar)
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Englewood Cliffs, New Jersey Prentice-Hall, Inc. ©1982.
Konular:	Advertising. Communication in marketing. Advertising media planning.