APA (7th ed.) Citation

Burnett, J. J. (1984). Promotion management: A strategic approach. West Publishing, Co.

Chicago Style (17th ed.) Citation

Burnett, John J. Promotion Management: A Strategic Approach. St. Paul, Minnesota: West Publishing, Co, 1984.

MLA (9th ed.) Citation

Burnett, John J. Promotion Management: A Strategic Approach. West Publishing, Co, 1984.