Mason, J. B., & Mayer, M. L. (1990). Modern retailing: Theory and practice (Fifth edition.). BPI/Irwin.
Cita Chicago (17th ed.)Mason, Joseph Barry, i Morris Lehman Mayer. Modern Retailing: Theory and Practice. Fifth edition. Homewood, IL: BPI/Irwin, 1990.
Cita MLA (9th ed.)Mason, Joseph Barry, i Morris Lehman Mayer. Modern Retailing: Theory and Practice. Fifth edition. BPI/Irwin, 1990.
Atenció: Aquestes cites poden no estar 100% correctes.