Marketing research measurement and method : a text with cases

Bibliografiske detaljer
Main Authors:	Tull, Donald S. (Author), Hawkins, Del I. (Author)
Format:	Bog
Sprog:	English
Udgivet:	New York Macmillan Publishing Company ©1987.
Udgivelse:	Fourth edition.
Fag:	Marketing research. Marketing research > Case studies.