Tull, D. S., & Hawkins, D. I. (1987). Marketing research: Measurement and method : a text with cases (Fourth edition.). Macmillan Publishing Company.
Chicago Style (17. basım) AtıfTull, Donald S., ve Del I. Hawkins. Marketing Research: Measurement and Method : A Text with Cases. Fourth edition. New York: Macmillan Publishing Company, 1987.
MLA (9th ed.) AtıfTull, Donald S., ve Del I. Hawkins. Marketing Research: Measurement and Method : A Text with Cases. Fourth edition. Macmillan Publishing Company, 1987.
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