Cases in strategic marketing

Dades bibliogràfiques
Altres autors:	Swayne, Linda E. (Editor), Ginter, Peter M. (Editor)
Format:	Llibre
Idioma:	English
Publicat:	Englewood Cliffs, New Jersey Prentice Hall ©1989.
Matèries:	Marketing > Decision making > Case studies. Marketing > Management > Case studies.