Cases in strategic marketing

Cases in strategic marketing

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Manylion Llyfryddiaeth
Awduron Eraill: Swayne, Linda E. (Golygydd), Ginter, Peter M. (Golygydd)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Englewood Cliffs, New Jersey Prentice Hall ©1989.
Pynciau:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.