APA (7th ed.) Citation

Swayne, L. E., & Ginter, P. M. (1989). Cases in strategic marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. Englewood Cliffs, New Jersey: Prentice Hall, 1989.

MLA (9th ed.) Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. Prentice Hall, 1989.