Peter, J. P., & Donnelly, J. H. J. (1994). A preface to marketing management (Sixth edition.). Irwin.
Chicago (17e ed.) BronvermeldingPeter, J. Paul, en James H. Jr Donnelly. A Preface to Marketing Management. Sixth edition. Burr Ridge, Illinois: Irwin, 1994.
MLA (9e ed.) BronvermeldingPeter, J. Paul, en James H. Jr Donnelly. A Preface to Marketing Management. Sixth edition. Irwin, 1994.
Let op: Deze citaties zijn niet altijd 100% accuraat.