A preface to marketing management - Peter, J. Paul; Donnelly, James H. Jr.; Tarpey, Lawrence X.; Tarpey, Lawrence X. (Plano, Texas Business Publications, Inc., 1982)
Revised edition of: A preface to marketing management / Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter. 1979.
Includes bibliographical references and indexes.
Keywords: Marketing -- Management