Cases in marketing management

Cases in marketing management

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Manylion Llyfryddiaeth
Prif Awduron: Bernhardt, Kenneth L. 1944- (Awdur), Kinnear, Thomas C. 1943- (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Homewood, Ill. Richard D. Irwin, Inc. ©1991.
Rhifyn:Fifth edition.
Pynciau:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.