Cases in marketing management

Bibliographic Details
Main Authors:	Bernhardt, Kenneth L. 1944- (Author), Kinnear, Thomas C. 1943- (Author)
Format:	Book
Language:	English
Published:	Homewood, Ill. Richard D. Irwin, Inc. ©1991.
Edition:	Fifth edition.
Subjects:	Marketing > Management > Case studies. Marketing > Decision making > Case studies.