APA (7th ed.) Citation

Bernhardt, K. L., & Kinnear, T. C. (1991). Cases in marketing management (Fifth edition.). Richard D. Irwin, Inc.

Chicago Style (17th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Fifth edition. Homewood, Ill: Richard D. Irwin, Inc, 1991.

MLA (9th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Fifth edition. Richard D. Irwin, Inc, 1991.