Cases in marketing management

Cases in marketing management

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Dades bibliogràfiques
Autors principals: Bernhardt, Kenneth L. 1944- (Autor), Kinnear, Thomas C. 1943- (Autor)
Format: Llibre
Idioma:English
Publicat: Plano, Texas Business Publications, Inc. 1988.
Edició:Fourth edition.
Matèries:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.