Cita APA (7th ed.)

Bernhardt, K. L., & Kinnear, T. C. (1988). Cases in marketing management (Fourth edition.). Business Publications, Inc.

Cita Chicago (17th ed.)

Bernhardt, Kenneth L., i Thomas C. Kinnear. Cases in Marketing Management. Fourth edition. Plano, Texas: Business Publications, Inc, 1988.

Cita MLA (9th ed.)

Bernhardt, Kenneth L., i Thomas C. Kinnear. Cases in Marketing Management. Fourth edition. Business Publications, Inc, 1988.