Strategic market planning problems and analytical approaches

Strategic market planning problems and analytical approaches

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Detalles Bibliográficos
Main Authors: Abell, Derek F. 1938- (Author), Hammond, John S. 1937- (Author)
Formato: Libro
Idioma:English
Publicado: Englewood Cliffs, New Jersey Prentice-Hall, Inc. ©1979.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.