Strategic market planning problems and analytical approaches

Strategic market planning problems and analytical approaches

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Dades bibliogràfiques
Autors principals: Abell, Derek F. 1938- (Autor), Hammond, John S. 1937- (Autor)
Format: Llibre
Idioma:English
Publicat: Englewood Cliffs, New Jersey Prentice-Hall, Inc. ©1979.
Matèries:
Marketing > Management.
Marketing > Management > Case studies.