APA (7th ed.) Citation

Schoell, W. F., & Guiltinan, J. P. (1990). Marketing: Contemporary concepts and practices (Fourth edition.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. Fourth edition. Boston: Allyn and Bacon, 1990.

MLA (9th ed.) Citation

Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. Fourth edition. Allyn and Bacon, 1990.