Cita APA

Mentzer, J. T., & Schwartz, D. J. (1985). Marketing today (Fourth edition.). Harcourt Brace Jovanovich Publishers.

Citación estilo Chicago

Mentzer, John T., and David Joseph Schwartz. Marketing Today. Fourth edition. San Diego, California: Harcourt Brace Jovanovich Publishers, 1985.

Cita MLA

Mentzer, John T., and David Joseph Schwartz. Marketing Today. Fourth edition. Harcourt Brace Jovanovich Publishers, 1985.

Warning: These citations may not always be 100% accurate.