Basic marketing a global-managerial approach

Bibliographic Details
Main Authors:	McCarthy, E. Jerome (Edmund Jerome) (Author), Perreault, William D. (Author)
Format:	Book
Language:	English
Published:	Homewood, Illinois Richard D. Irwin, Inc. ©1993.
Edition:	Eleven edition.
Series:	The Irwin series in marketing
Subjects:	Marketing > Management. Marketing > Management. > United States. Export marketing > Management.