Cases in marketing strategy

Detalhes bibliográficos
Main Authors:	Boyd, Harper W. Jr (Author), Clewett, Richard M. (Author), Westfall, Ralph (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Homewood, Illinois Richard D. Irwin, Inc. ©1958.
Assuntos:	Marketing > Case studies.