APA (7th ed.) Citation

Boyd, H. W. J., Clewett, R. M., & Westfall, R. (1958). Cases in marketing strategy. Richard D. Irwin, Inc.

Chicago Style (17th ed.) Citation

Boyd, Harper W. Jr, Richard M. Clewett, and Ralph Westfall. Cases in Marketing Strategy. Homewood, Illinois: Richard D. Irwin, Inc, 1958.

MLA (9th ed.) Citation

Boyd, Harper W. Jr, et al. Cases in Marketing Strategy. Richard D. Irwin, Inc, 1958.