APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (1974). Contemporary marketing. The Dryden Press.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Hinsdale, Illinois: The Dryden Press, 1974.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. The Dryden Press, 1974.