APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D. (1991). Applications in basic marketing: Clippings from the popular business press ([Second edition].). Richard D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. [Second edition]. Homewood, Illinois: Richard D. Irwin, 1991.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. [Second edition]. Richard D. Irwin, 1991.