Marketing research text and cases

Marketing research text and cases

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Bibliografski detalji
Glavni autori: Boyd, Harper W. (Autor), Westfall, Ralph L. (Autor), Stasch, Stanley F. (Autor)
Format: Knjiga
Jezik:English
Izdano: Homewood, Illinois Richard D. Irwin, Inc. 1981.
Izdanje:Fifth edition.
Teme:
Marketing research.
Marketing research > Case studies.