Marketing research text and cases

Marketing research text and cases

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Bibliografiske detaljer
Main Authors: Boyd, Harper W. (Author), Westfall, Ralph L. (Author), Stasch, Stanley F. (Author)
Format: Bog
Sprog:English
Udgivet: Homewood, Illinois Richard D. Irwin, Inc. 1981.
Udgivelse:Fifth edition.
Fag:
Marketing research.
Marketing research > Case studies.