APA (7th ed.) Citation

Boyd, H. W., Westfall, R. L., & Stasch, S. F. (1981). Marketing research: Text and cases (Fifth edition.). Richard D. Irwin, Inc.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Ralph L. Westfall, and Stanley F. Stasch. Marketing Research: Text and Cases. Fifth edition. Homewood, Illinois: Richard D. Irwin, Inc, 1981.

MLA (9th ed.) Citation

Boyd, Harper W., et al. Marketing Research: Text and Cases. Fifth edition. Richard D. Irwin, Inc, 1981.