The global marketing imperative

Detalhes bibliográficos
Main Authors:	Czinkota, Michael R. (Author), Ronkainen, Ilkka A. (Author), Tarrant, John J. (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Lincolnwood, Illinois NTC Business Books ©1995.
Assuntos:	Export marketing > Management. International business enterprises > Management.