00000cam a22000003i 4500 UP-1685594773861620545 Buklod 20080917085008.0 j|||||||||||||| | ta 150416s2009 mau br |||| u|eng d 9780495567066 049556706X (iLib)UPBAG-00003904579 BC-56362 Php3,398.00 LC BAG rda eng P 90 B27 2009 Baran, Stanley J. author. Mass communication theory foundations, ferment, and future Stanley J. Baran, Dennis K. Davis. 5th ed. Boston, Mass. Wadsworth Cengage Learning [2009] xxiv, 373 pages 24 cm Wadsworth series in mass communication and journalism International student edition. Includes bibliographical references (pages 349-363) and index. Section 1: Introduction to mass communication theory -- Chapter 1: Understanding and evaluating mass communication theory -- Chapter 2: Four eras of mass communication theory -- Section3: The era of mass society and mass culture -- Chapter 3: The rise of media industries and mass society theory -- Chapter 4: The rise of media theory in the age propaganda -- Chapter 5: Normative theories of mass communication -- Section 3: From limited-effects to critical cultural theories: ferment in the field -- Chapter 6: The rise of limited-effects theory -- Chapter 7: Moving limited effects: focus on functionalism children -- Chapter 8: The emergence of critical and cultural theories of mass communication -- Section 4: Contemporary mass communication theory: from active-audience to meaning-making theories -- Chapter 9: Audience theories: uses, reception, and effects -- Chapter 10: Media and society: the role of media in the social world -- Chapter 11: Media and culture theories: meaning-making in the social world -- Chapter 12: Afterword: the future of media theory and research. Mass media Philosophy. Communication Department of Communication Comm. 140 College of Arts and Communication. Davis, Dennis K. author. FO UPBAG UPBAG-MAIN P 90 B27 2009 Book