Mass communication theory foundations, ferment, and future - Baran, Stanley J.; Davis, Dennis K. (Boston, Mass. Wadsworth Cengage Learning, 2009)
Section 1: Introduction to mass communication theory -- Chapter 1: Understanding and evaluating mass communication theory -- Chapter 2: Four eras of mass communication theory -- Section3: The era of mass society and mass culture -- Chapter 3: The rise of media industries and mass society theory -- Chapter 4: The rise of media theory in the age propaganda -- Chapter 5: Normative theories of mass communication -- Section 3: From limited-effects to critical cultural theories: ferment in the field -- Chapter 6: The rise of limited-effects theory -- Chapter 7: Moving limited effects: focus on functionalism children -- Chapter 8: The emergence of critical and cultural theories of mass communication -- Section 4: Contemporary mass communication theory: from active-audience to meaning-making theories -- Chapter 9: Audience theories: uses, reception, and effects -- Chapter 10: Media and society: the role of media in the social world -- Chapter 11: Media and culture theories: meaning-making in the social world -- Chapter 12: Afterword: the future of media theory and research.
International student edition.
Includes bibliographical references (pages 349-363) and index.
Keywords: Mass media -- Philosophy