00000cam a22000003i 4500 UP-1685594773861605349 Buklod 20080816104248.0 j|||||||||||||| | ta 150303r19861997ilua rb |||| u|eng d 0844234281 (alk. paper) (iLib)UPBAG-00003738171 BC-35867 Php2,547.45 BC-37374 Php2,547.45 DLC BAG rda eng HF 5861 T47 1997 Throckmorton, Joan author. Winning direct response advertising from print through interactive media Joan Throckmorton ; foreword by Thomas L. Collins. Second edition. Lincolnwood, Illinois NTC Business Books ©1997. xv, 454 pages illustrations 29 cm Includes bibliographical references and index. Originally published: Englewood Cliffs, N.J. : Prentice-Hall, c1986. Advertising, Direct-mail. Direct marketing. FO UPBAG UPBAG-MAIN HF 5861 T47 1997 Book