APA (7th ed.) Citation

Throckmorton, J. (1997). Winning direct response advertising: From print through interactive media (Second edition.). NTC Business Books.

Chicago Style (17th ed.) Citation

Throckmorton, Joan. Winning Direct Response Advertising: From Print Through Interactive Media. Second edition. Lincolnwood, Illinois: NTC Business Books, 1997.

MLA (9th ed.) Citation

Throckmorton, Joan. Winning Direct Response Advertising: From Print Through Interactive Media. Second edition. NTC Business Books, 1997.

Warning: These citations may not always be 100% accurate.