Psychological principles of marketing and consumer behavior

Psychological principles of marketing and consumer behavior

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Xehetasun bibliografikoak
Egile nagusia: Britt, Steuart Henderson 1907- (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Lexington, Massachusetts Lexington Books ©1978.
Gaiak:
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Motivation research (Marketing)
Consumers > Psychology.