APA (7th ed.) Citation

Baker, S., & Bass, M. (2003). New consumer marketing: Managing a living demand system. Wiley.

Chicago Style (17th ed.) Citation

Baker, Susan, and Margrit Bass. New Consumer Marketing: Managing a Living Demand System. West Sussex, Eng: Wiley, 2003.

MLA (9th ed.) Citation

Baker, Susan, and Margrit Bass. New Consumer Marketing: Managing a Living Demand System. Wiley, 2003.