APA (7th ed.) Citation

Zikmund, W. G., Ward, S., Lowe, B., & Winzar, H. (2007). Marketing research. Thomson.

Chicago Style (17th ed.) Citation

Zikmund, William G., Steven Ward, Ben Lowe, and Hume Winzar. Marketing Research. South Melbourne, A.C.T: Thomson, 2007.

MLA (9th ed.) Citation

Zikmund, William G., et al. Marketing Research. Thomson, 2007.