Integrated marketing communications in advertising and promotion

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Shimp, Terence A.
Formáid:	LEABHAR
Foilsithe / Cruthaithe:	Mason, Ohio Thomson/South-Western c2007.
Eagrán:	7th ed.
Ábhair:	Communication in marketing. Sales promotion. Advertising. Direct marketing.