Integrated marketing communications in advertising and promotion

Integrated marketing communications in advertising and promotion

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מידע ביבליוגרפי
מחבר ראשי: Shimp, Terence A.
פורמט: ספר
יצא לאור: Mason, Ohio Thomson/South-Western c2007.
מהדורה:7th ed.
נושאים:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.