Integrated marketing communications in advertising and promotion

Detaylı Bibliyografya
Yazar:	Shimp, Terence A.
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Mason, Ohio Thomson/South-Western c2007.
Edisyon:	7th ed.
Konular:	Communication in marketing. Sales promotion. Advertising. Direct marketing.