00000cam a22000003a 4500 UP-1685594773861590165 Buklod 20240425164207.0 j|||||||||||||| | ta 080710s2007 xx d r |||| u| 9780321408089 0324408080 (iLib)UPBAG-00003129304 HF 5415.123 S534 2007 Shimp, Terence A. Integrated marketing communications in advertising and promotion Terence A. Shimp. 7th ed. Mason, Ohio Thomson/South-Western c2007. xx, 629 p. col. ill. 28 cm. Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. International student edition. Includes bibliographical references and indexes. Communication in marketing. Sales promotion. Advertising. Direct marketing. UPBAG GRC HF 5415.123 S534 2007 Book