TY  - BOOK
T1  - Integrated marketing communications in advertising and promotion
A1  - Shimp, Terence A.
PP  - Mason, Ohio
PB  - Thomson/South-Western
YR  - 2007
ED  - 7th ed.
UL  - https://tuklas.up.edu.ph/Record/UP-1685594773861590165
OP  - 629
NO  - Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
NO  - International student edition.
CN  - HF 5415.123 S534 2007
SN  - 9780321408089
SN  - 0324408080
KW  - Communication in marketing.
KW  - Sales promotion.
KW  - Advertising.
KW  - Direct marketing.
ER  -