APA ציטוט

Shimp, T. A. (2007). Integrated marketing communications in advertising and promotion (7th ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7th ed. Mason, Ohio: Thomson/South-Western, 2007.

ציטוט MLA

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7th ed. Thomson/South-Western, 2007.