Business research methods - Bryman, Alan; Bell, Emma 1968- (Oxford Oxford University Press, 2007)
PART 1: 1. Business research strategies -- 2. Research designs -- 3. Planning a research project and formulating research questions -- 4. Getting Started: reviewing the literature -- 5. Ethics in business research -- PART 2: 6. The nature of quantitative research -- 7. Sampling -- 8. Structured interviewing; 9. Self-completion questionnaires -- 10. Asking questions -- 11. Structured observation -- 12. Content analysis -- 13. Secondary analysis and official statistics -- 14. Quantitative data analysis -- 15. Using SPSS for Windows -- PART 3: 16. The nature of qualitative research -- 17. Ethnography and participant observation -- 18. Interviewing in qualitative research -- 19. Focus groups -- 20. Language in qualitative research -- 21. Documents as sources of data -- 22. Qualitative data analysis -- 23. Computer-assisted qualitative data analysis: Using NVivo -- PART 4: 24. Breaking down the quantitative/qualitative divide -- 25. Combining quantitative and qualitative research -- 26. Internet research methods -- 27. Writing up business research.
Includes bibliographical references (pages 735-759) and indexes.
Keywords: Business -- Research -- Methodology