Cita APA (7th ed.)

Converse, P. D., Huegy, H. W., & Mitchell, R. V. (1958). Elements of marketing (Sixth edition.). Prentice-Hall, Inc.

Cita Chicago (17th ed.)

Converse, Paul Dulaney, Harney W. Huegy, i Robert V. Mitchell. Elements of Marketing. Sixth edition. Englewood Cliffs, N.J: Prentice-Hall, Inc, 1958.

Cita MLA (9th ed.)

Converse, Paul Dulaney, et al. Elements of Marketing. Sixth edition. Prentice-Hall, Inc, 1958.