APA citiranje

Keegan, W. J. (1997). Principles of global marketing (Fifth edition.). Prentice-Hall International.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Principles of Global Marketing. Fifth edition. Upper Saddle River, New Jersey: Prentice-Hall International, 1997.

MLA citiranje

Keegan, Warren J. Principles of Global Marketing. Fifth edition. Prentice-Hall International, 1997.