On knowing the consumer [proceedings]

书目详细资料
企业作者:	Consumer Behavior Symposium, Stanford University. Graduate School of Business
其他作者:	Newman, Joseph W. (Editor)
格式:	图书
语言:	English
出版:	New York Wiley c1966.
丛编:	Wiley marketing series
主题:	Consumers > United States.