APA (7th ed.) Citation

Consumer Behavior Symposium, Stanford University. Graduate School of Business, & Newman, J. W. (1966). On knowing the consumer: [proceedings]. Wiley.

Chicago Style (17th ed.) Citation

Consumer Behavior Symposium, Stanford University. Graduate School of Business, and Joseph W. Newman. On Knowing the Consumer: [proceedings]. New York: Wiley, 1966.

MLA (9th ed.) Citation

Consumer Behavior Symposium, et al. On Knowing the Consumer: [proceedings]. Wiley, 1966.