00000cam a22000003a 4500 UP-1685594773861589784 Buklod 20080624164140.0 j|||||||||||||| | ta 150324s1996 ilua rb |||| u|eng d 0256139040 (iLib)UPBAG-00003073890 BC-38686 Php695.00 DLC BAG rda eng HF 5415.3 P46 1996 Peter, J. Paul author. Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. Fourth edition. Chicago Irwin ©1996. xxvii, 738 pages illustrations (some color) 24 cm Irwin series in marketing Includes bibliographical references (pages 661-705) and indexes. Originally published as: Consumer behavior: marketing strategy perspectives, 1987. Consumer behavior. Marketing. Olson, Jerry C. (Jerry Corrie) 1944- author. Consumer behavior: marketing strategy perspectives. FO UPBAG UPBAG-MAIN HF 5415.3 P46 1996 Book