APA (7th ed.) Citation

McGann, A. F., & Russell, J. T. (1981). Advertising media: A managerial approach. Irwin.

Chicago Style (17th ed.) Citation

McGann, Anthony F., and J. Thomas Russell. Advertising Media: A Managerial Approach. Homewood, Illinois: Irwin, 1981.

MLA (9th ed.) Citation

McGann, Anthony F., and J. Thomas Russell. Advertising Media: A Managerial Approach. Irwin, 1981.