Cita APA (7th ed.)

Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control (Eighth edition.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Eighth edition. Englewood Cliffs, New Jersey: Prentice Hall, 1994.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Eighth edition. Prentice Hall, 1994.