00000cam a22000003i 4500 UP-1685594773861543956 Buklod 20240424152829.0 j|||||||||||||| | ta 151126s1993 nyua rb |||1 u|eng d 0029001455 (iLib)UPBAG-00002298542 DLC BAG rda eng HD 30.28 A243 1993 Abell, Derek F. 1938- author. Managing with dual strategies mastering the present, preempting the future Derek F. Abell. New York Free Press [1993] xi, 292 pages illustrations 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 281-286) and index. pt. I. Introduction -- Ch. 1. The Dual Nature of Management -- Ch. 2. Duality in Practice -- pt. II. Perspectives on Today and Tomorrow -- Sect. A. The Customer Perspective -- Ch. 3. There's More to Customer Satisfaction Than Meets the Eye. Ch. 4. Market Segmentation. Ch. 5. Markets in Motion. Sect. B. The Company Perspective -- Ch. 6. Defining an Industry -- Ch. 7. The Company and Its Competitors: Visible Differences -- Ch. 8. The Company and Its Competitors: Hidden Differences. Sect. C. The Cost Perspective -- Ch. 9. The Dynamics of Costs -- Ch. 10. Managing Costs for Competitive Advantage -- pt. III. Dual Strategies -- Ch. 11. Mastering the Present -- Ch. 12. Agendas for Change -- Ch. 13. Preempting the Future -- pt. IV. New Ways to Manage -- Ch. 14. Turning the Organization Inside Out and Upside Down -- Ch. 15. Moving to Dual Planning -- Ch. 16. Controlling Performance and Monitoring Change. Strategic planning. Management. Marketing. Organizational effectiveness. FO UPBAG GRC HD 30.28 A243 1993 Book